About Us

Welcome ~ E komo mai!
I’m Pluma – Owner and Directing Manager of Unique Maui Tours, a locally operated boutique tour company built around a simple belief: the best way to experience Maui is through connection. Our small team of guides include naturalists, storytellers, photographers, musicians and lifelong explorers who care deeply about this island and the responsibility that comes with sharing our home with others.

Through our private custom tours and carefully selected shared adventures, we invite guests to experience Maui’s incredible landscapes, culture, and natural wonders at a more personal pace. Designed to go beyond the ordinary, our experiences blend iconic destinations with hidden gems, each thoughtfully crafted with respect for the land, appreciation for local culture, and the spirit of aloha. Our hope is that every guest leaves not only with unforgettable memories, but feeling like part of our extended ʻohana.
Come experience Maui with us ~ E hele mai me mākou.

Allison

Tour Guide

Allison “Wonderland” is a passionate Maui guide who brings the island’s culture, plants, and history to life through genuine storytelling and hands-on learning. She studies Hawaiian culture and ethnobotany, spends her mornings paddling with her outrigger canoe club, and is always exploring new ways to honor the traditions of the islands. Guests love touring with Allison because she shares Maui from the heart — the hidden details, the meaning behind the places, and the moments that make this island unforgettable.

Fern

Tour Guide

Fern has a deep love for Maui’s unique ecosystems and the incredible birds that call Hawaiʻi home. Having previously worked in the marine naturalist field here on Maui, as well as in Alaska and Washington, she takes great pride in helping people connect more deeply with the natural world and the uniquely rich environment of Hawaiʻi. Along the way, she enjoys sharing stories about Hawaiian culture, history, language, and mythology that help bring your adventure to life. Whether you’re a backyard birder, an amateur or professional photographer, or hoping to check off some life birds, Fern loves helping guests slow down, look closer, and experience the island in the most fulfilling way.

Greg

Tour Guide

Greg holds a passion for sharing the island’s natural beauty, culture, and hidden gems. With a background in marine science, cultural training from local practitioners and community members, and years of experience exploring Maui’s coastlines, waterfalls, hiking trails, and backroads; Greg brings a knowledgeable, laid-back, and authentic approach to every tour.

Known on Maui for his work and advocacy surrounding ocean and water quality issues, Greg is passionate about helping guests gain a deeper appreciation for the island’s unique environment and culture. His deep connection to the ocean and outdoors gives visitors a perspective on Maui that goes beyond the typical tourist experience, while his experience hiking and exploring the island helps create adventures that are both memorable and grounded in respect for the land and ocean.

When he’s not guiding, Greg spends his time surfing, exploring the island, and supporting local environmental and ocean conservation efforts. His goal is simple: to create memorable experiences that help visitors connect with the true spirit of Maui.

Kate

Operations Manager & Tour Guide

Hailing from Louisville, KY with a 14 year stint in Massachusetts, Kate moved to Maui in May of 2015, and never looked back. She has worked on Maui’s boats, farms, beaches, trails, and mountain roads, treating each day a an opportunity to learn more about this beautiful island.

She’s attended several Maui Mauka Conservation Awareness trainings to gain a deeper knowledge of the island flora, fauna and culture. She has participated in volunteer opportunities such as watching over the critically endangered Hawaiian Hawksbill sea turtle nests, harvesting and re-planting endemic species in the Auwahi Forest Restoration Project, returning the Waihe’e Coastal Dunes to it native existence with Hawaii Land Trust, and assisting with Haku Baldwin Center’s equine therapy programs.

Kate is a professional photographer and underwater free diver, with a knack for the small details.— a bird call, a shift in the clouds, an octopus tucked into the reef, or a shark hiding in a cave.

For Kate, guiding is not about reciting a script. It is about helping people notice more, and connect with the island in a real way. “My hope is that guests leave with a deeper sense of Maui — not just the checklist version.”

Ryan

Tour Guide

With an advanced degree from the University of Hawaii in human ecology and a secondary social science teaching credential, Ryan has been guiding groups on Maui for 25 years. He was a guide for one of Maui’s legacy hiking companies, as well as an experiential education teacher for DOE credit for Maui Youth and Family Services. As the Maui director for Youth for Environmental Service, he served on the board of the Hawaii Environmental Education Association, and was selected as “A Person who Made a Difference,” on Maui by the Maui News. In one year, he coordinated 124 environmental service projects with 4,000 Maui youth. He is best known on Maui for producing the award winning documentary Seas the Day: The Sailing Movie, which won multiple festival awards and is currently streaming world wide.

Shannon

Tour Guide

“Aloha! I’m Shannon. I’ve been coming to Hawaiʻi all my life and have called Maui home since 2015. I’m endlessly inspired by the island’s beauty, people, and culture, and I love sharing that connection with visitors.

A tour with me is all about talk story — weaving together language, culture, and local insight as we explore my favorite places on the planet. Each experience is unique, shaped by what you want to see and feel — whether that’s chasing waterfalls, wandering through lush jungle, or walking barefoot on black, white, or red sand beaches.

When I’m not guiding, I work as a florist, wedding planner, and photographer, so you can count on me to capture stunning photos along the way and share stories about Maui’s amazing flora and fauna.

Come explore Maui with me and see why this island truly has my heart. 🌺”

Spencer

Tour Guide

“Aloha my name is Spencer and I love to adventure ! It is an honor and privilege to be your Tour Guide here on the magical island of Maui. I am passionate about Hawaiian and Polynesian culture and love to educate and inform my clients on thier surroundings and how they can deepen thier relationship to this beautiful island.

I have been traveling to Maui for most of my life and have lived here full time since 2019. I am a musician, a world traveler, and also a private chef by trade. I love to hike, explore, and jump off of waterfalls!

Come get a taste of Aloha with me as we celebrate this astonishing piece of this beautiful island together.
Aloha!”

Travis

Tour Guide

“Originally from Texas, I spent years moving around the United States before finally finding home in Hawaii. After visiting Maui on vacation, I knew I had found a place unlike anywhere else — and I never left. My passion for music, travel, and adventure naturally led me to a career where I can share the beauty and spirit of Maui with others. One of the most rewarding parts of what I do is seeing people experience the island for the first time and helping create memories that last long after their trip ends.”